Moore's tome gives insight into KC's thrilling run

Royals general manager sheds light on past eight years -- and for good cause

Moore's tome gives insight into KC's thrilling run

SURPRISE, Ariz. -- When Royals general manager Dayton Moore was first approached about doing a book after the team's magical ride all the way to Game 7 of the World Series last season, he politely declined.

Again. And again.

"Initially, I wasn't really interested because of the commitment and the time, truthfully," Moore said.

But Kansas City author Matt Fulks persisted.

"The more I was questioned about it, the more it made a lot of sense to me to send all the proceeds from the book to our 'C You in the Major Leagues' foundation," Moore said, "and get some recognition for the foundation. Once I connected the two, I made time to do the book."

And Moore did just that, committing chunks of every day from mid-December until February with Fulks. Together they put together "More Than A Season: Building A Championship Culture," which is due out in May.

"It also made sense to present our own narrative of what took place over the last eight years in Kansas City," Moore said, "and to bring a lot of honor to our scouts and development people and ownership who helped us get where we are."

The book is not a tell-all -- that is not Moore's style. But it does provide some behind-the-scenes peeks at Moore, the organization and some of Moore's major deals, like this retelling of the famous Zack Greinke trade in 2010:

"We made it very clear to Milwaukee as well as other teams interested in Zack that we wanted middle-of-the-diamond infield help and a center fielder. Milwaukee had that type of talent. The only problem is that Milwaukee was on Zack's no-trade list, which Doug [Melvin] knew. Since Zack's contract stipulated that he didn't want to go to Milwaukee, I didn't know what Doug's comfort level with Zack would be. He was willing to risk it in exchange for one of baseball's best pitchers. We discussed a trade at the Winter Meetings in 2010, but left without a deal. When I got back to Kansas City I called Zack and started talking to him about Milwaukee and how it'd be a great place to play. I told him, 'Doug Melvin is an incredible person and great GM. They have a lot of talent and they're going to win. I think you will get your opportunity to pitch for a winner.' We had a great 45-minute conversation that night. He called me back a couple days later and said that he'd be willing to go to Milwaukee.

"I called Doug and we got down to the details. He was willing to send pitcher Jake Odorizzi and center fielder Lorenzo Cain. Finally, I told him we'd send Yuniesky Betancourt if they'd send Alcides Escobar. It was a good baseball deal for both teams."

It is Moore's hope the book will bring attention to his CYITML foundation, which lends support to youth baseball, families in crisis, education and faith-based programs and organizations.

The foundation, which Moore began in January 2014, actually has its origins in a program Moore launched within the Royals' organization in 2007 that also was called "C You in the Major Leagues."

"We started using these leadership principles for all our Minor Leaguers," Moore said. "We kept using principles like courage and confidence and comprehension and commitment -- all these 'C' words. Well, we came up with 10 of them as part of this leadership and character program."

The foundation will have its first "big event," according to Moore, with the "First Pitch" luncheon inside Arrowhead Stadium at noon on Wednesday.

During the luncheon, there will be an auction of numerous autographed items from current and former Royals players, including Cain, Jarrod Dyson, James Shields and Billy Butler. Items from Willie Mays and Hank Aaron also will be on hand, as well as Garth Brooks tickets.

"Our long-term goal is to get a 'C You in the Major Leagues' baseball academy in Kansas City," Moore said. "That's our dream."

Jeffrey Flanagan is a reporter for MLB.com. Follow him on Twitter at @FlannyMLB. This story was not subject to the approval of Major League Baseball or its clubs.